Hiromix - Girls Blue

1996, First Edition, Rockin’ On Inc., Tokyo Japan

Hiromix is a Japanese photographer and artist who entered the spotlight in March of 1995 by winning the 11th Comos of Photography (写真新世紀, Shashin-Shin-Seiki). She was nominated by legendary photographer Nobuyoshi Araki, for a series of photographs called Seventeen Girl Days.

Hiromix published her first book ‘Girls Blue’ in 1996. "The lifestyle documented in Girls Blue is determindely upbeat, focusing on the pop-consumerism of the young urbanite of relative affluence - a lifestyle dominated by clothes, shopping malls, fast-food outlets, and young men, to which Hiromix, like her subjects, clearly subscribes. ... But Hiromix, whose photographic voice is an unusually empathetic one, is unrepentant. Her comment on the book's jacket shows all the arrogance of youth: 'Photography is the place where I can express all ... I feel and think in my everyday life. It would not be understood by grown-ups or kids – only we can see what it is.'“ - (Garry Badger in "The Photobook: A History volume I, Hiromix)