First Edition, 1994, Little More Ltd.

Written by 睦月三日生 [Mutsuki Mikka-Sei] , Photography by M.S. Park.

This is a collection of "not for sale" mascot dolls used in corporate advertisements, Including Fujiya's Peko-chan, Sato Pharmaceutical's Sato-chan, Pentel Boy, and National Boy. Many of the characters in this book are very nostalgic from the early 90’s. Japan has always been known for their creative ways of branding and cute characters. This should be considered a bible for memorabilia lovers.